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Cover of book Marketing of Shipping Companies

Marketing of Shipping Companies

Marketing ναυτιλιακών επιχειρήσεων: Εργαλείο βελτίωσης της πολιτικής ναυλώσεων

A Tool for Improvement of Chartering Policy

category: Epicheiriseis Publisher: Stamoulis Publications Publish date: 01/01/2008
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Details

  • Edition num.: 1
  • First publish date: 01/01/2008
  • Area: Athens
  • Availability: In Print
  • Language: Greek
  • Translated from: Greek
  • Subject:
    Marketing Navigation
  • Type: Book
  • Cover: Paper-bound
  • Pages: 235

Summary

This book aims at providing a comprehensive text about what marketing of shipping companies means, presenting the stages of marketing implementation in shipping companies, describing the marketing policies and philosophies of shipping companies, presenting a comparative analysis of marketing implementation in the leading tanker and liner shipping companies in the world, analyzing the role of marketing as a tool for improvement of chartering policy.